• You struggle to write web copy, "about me" pages, and professional bios to describe what you offer.
• You often tell people what you do, only to feel frustrated when they misunderstand or don't capture the value you know you provide.
• You introduce yourself on zoom or in person and barely get through it.
• Your words never seem to connect with your prospects and convert to sales. Often, it takes a long, in-depth conversation for them to understand.
• Your prospects eyes glaze over when you explain what you do, even though you know you have exactly what they need to help them.
• Others struggle to refer you- they want to share what you do, but it's hard for them to explain.
✔️Did you ever receive a referral call from someone wanting something you don't even offer? You may have even thought, “Is that what people think that I do? Good Grief!”
✔️Are you wondering how you are known in the business community? Personal Branding is how you are known. Are you known for the right things?
✔️Do you ever think you are the best-kept secret in your industry? Not enough people know exactly what you do, or what referrals would be a match.
These problems are solved with my Personal Branding 8-Week Program.
I am Norma Rist, a no-nonsense business coach, and I learned about ‘branding’ when I was Controller, then VP/GM for a Pepsi Cola manufacturing & distribution franchise for two decades.
Later as a business coach I was able to convert my knowledge about branding to assist independent professionals and owners to understand the creation of a Personal Brand. This branding method helped them to build the business they always wanted.
In my coaching career I have presented this method to hundreds and hundreds of professionals and owners from all fields.
During these sessions I learned that professionals thought it was normal to offer an introduction that failed to deliver prospects.
After my coaching program they were amazed to discover such an easy method to achieve the personal branding needed – starting with the introduction that brings great prospects to you.
I did not initially know how to use this branding method when I left my corporate position and I needed to be successful quickly. As soon as you learn the method, the sooner you can find success.
➡️ Here is an example. In my service organization a member always introduced himself at the table by saying only “I am an attorney.” Sometime later I engaged an attorney for some specific real estate work, not realizing that the member friend was indeed a real estate attorney. I knew him. I liked and respected him. I would have preferred to work with him. Some of his personal branding was in place, but not enough for me to call him instead of someone else.
➡️ Another example involved a call I received my first year in business. The caller, a local elected official, asked me if I still did financial planning—for a potential referral. The office-holder was familiar with my role as a financial executive in my corporate position and thought I would still be working in the field of finance. I learned my lesson, developed my own personal brand, and created my first workshop on Personal Branding to Attract Your Best Clients.
You read about marketing a service by highlighting the benefits vs. the features. Yes, but this system has an additional secret ingredient...
I know how hard it is to do the myriad of things required to service your existing clients and to market to find the new “perfect” clients at the same time – without a marketing team or a sales staff.
That is why I created Personal Branding To Attract Your Best Clients so that my clients could start building the business of their dreams.
You can stop struggling and develop your Personal Branding Plan and start using it right away.
• Enjoy the confidence you will gain by being clear about who you help and how you help them.
• Watch everyone’s face when you introduce yourself – they know exactly who will need your services, right now – and in the future.
• Relax. You have a written plan to follow every time you write a web page, post on social media, have a brochure or flyer printed, etc.
• You'll receive referrals for the very service you want to provide. In the past the person referring a prospects sent the wrong ones. You'll have SO much more time now.
• The time you'll save when a referral is a good match for your exact services is huge. You start sooner, they become a client sooner, pay sooner, and perhaps become an on-going client.
• You'll be continually thanking others for all the great referrals. You'll feel so grateful knowing these people value your work, and you love doing business with them.
• Attract the best clients
• Save time for servicing your existing clients
• Avoid paying for outside marketing services in a year it does not seem possible to budget
• Realize growth, month over month
• Implement a turn-key solution
• Discover how you can market an intangible
• Stand out from your competition
Here is what you will do:
1) Clarify your Service; decide what services you want to grow and create the words to describe the benefits of your service. When your prospects listen to you -- they will see themselves – better! They hear the specific beneficial difference you will make in their life.
2) Determine what your clients are really buying – how do they need their life improved.
3) Launch using a marketing introduction – the outside definition of what you do.
4) Accept any work you choose – but if it does not fit with your branding – keep it a secret!
5) Prepare and try on your Personal Branding
6) Choose from 5 Specific Introduction Styles
7) Manage your outside Branding for consistency. Put Your Branding to Work.
This coaching program is easy to attend on-line, with videos to watch at your convenience. The group coaching sessions will begin in September and end in November, and last 75 minutes each.
•8 Group Coaching Sessions to support you
•6 videos to explain pre-work for the weekly sessions
•50+ page workbook delivered by email in sections for each module
•Workbook pages can be downloaded to keep and re-use
•Other resources posted to the program platform will be available for your convenience even after the program is complete.
This is the proven method I've used to guide 100s of professionals
to create their own Personal Branding.
Before I share the price of this program, let me review the results you can expect to see:
• A Personal Branding Plan - to use right away
• An Introduction - to attract your best clients
• More Time - by eliminating the wrong prospects
• Better Referrals - from those who understand your services
• More Confidence - in your own marketing
Of course, you must apply this branding method to your own services, but the results will start to come right away.
Being able to do this Personal Branding on your own, and make changes if needed is a huge benefit. You will avoid the investment paid to a marketing person up front as well as for each modification. The cost could be considerable as they charge $100 - $300 per hour.
To get access to this program and my coaching during the on-line sessions you will pay:
Just $747
For a limited time only: $347
This is a pilot program for national distribution.
Limited Time Offer.
If you register for this special pilot program you will also receive the “Get Your Goal Done - RoadMap”.
It will help you keep your focus in the middle of a detailed project.
Be clear about the difference between objectives and your to-do list.
Discover how easy it is with the “Get Your Goal Done RoadMap"
(A $400 Value)
Q: How will my Personal Branding Plan work if I can’t go out and meet 100 new people every month or so?
A: Meeting a large number of people is not needed in this method. In some situations referrals will come from a dozen other professionals—who know exactly who to send to you.
A: In other situations you will have better success with a smaller number of people who quickly know if they need you—or someone else who needs you.
Q: What if my contacts are on-line in small groups?
A: It is the quality, not the quantity of people you meet. Clarity about your target market will help you meet the right people.
Q: How long will I have access to the videos?
A: You will have lifetime access to the videos and workbook, you can review them at any time.
Q: What if I can't make the live calls?
A: The live calls will be recorded and posted to the members area within 48 hours, so you can listen and benefit from the group coaching.
Q: What if this won't work for me?
A: I'm confident it will. However, if you apply all the techniques and don't get the results I promise you here, send me your completed workbook pages, I’ll give you a full refund.